Privacy Policy
This policy explains what SocialWise ("we", "us"), operated by Ekam Apps, collects when you use socialwise.app and the SocialWise app, how we use it, and the choices you have.
What we collect
- Account details: your name, email address, business name and the team members you invite.
- Content you add: photos, videos, logos, product links, brand kit settings, scripts and captions.
- Connected social accounts: when you connect Facebook, Instagram or YouTube, we receive access tokens and basic details of the Pages, Instagram business accounts and channels you choose (names, IDs, profile pictures), plus post insights such as reach and engagement for posts made through SocialWise.
- Comments and messages: when a business turns on the SocialWise inbox, we receive the comments on its Facebook Page and Instagram posts and the Messenger, Instagram Direct and WhatsApp messages sent to it, including the sender's name, profile ID and message text, plus messages from the chat widget on the business's website.
- Usage data: log data, device and browser type, and how features are used, so we can keep the service running and fix problems.
How we use it
- To make your Reels, carousels, posts and other content, and to publish or schedule them to the accounts you connected, only when you ask us to.
- To show you how your posts perform.
- To show comments and messages in your inbox, draft replies with AI from your own business information, and send replies, hide comments or hand a conversation to your team when you or your rules say so. We only message people who wrote to the business first, within each platform's messaging window.
- To run, secure and improve the service, and to contact you about your account.
We do not sell your data. We do not use your connected social account data for advertising, and we do not use it for anything other than the features you use in SocialWise.
Service providers we share data with
We share only what each provider needs to do its job for us:
- Meta (Facebook, Instagram, WhatsApp) and Google (YouTube) to publish your content, read post insights, and receive and answer comments and messages.
- AI providers (Anthropic, Google Gemini, ElevenLabs) to write scripts, captions and reply drafts, create images and generate voiceovers from the content you provide.
- Hosting and infrastructure (Supabase, Railway) to store your account and media, and an email provider to send account emails.
YouTube
SocialWise uses YouTube API Services. By connecting YouTube you agree to the YouTube Terms of Service, and Google's use of data is covered by the Google Privacy Policy. You can remove SocialWise's access at any time from your Google security settings.
How long we keep data
We keep your data while your account is active. Comments and messages are kept for up to 12 months so your team can see past conversations, unless you delete them sooner. When you disconnect a social account, we delete its access tokens and stop receiving its comments and messages. When you delete your account, we delete your data within 30 days, except where the law requires us to keep records longer.
Security
Access tokens are encrypted at rest, data is sent over HTTPS, and each business's data is kept separate from every other business.
Your choices
- Disconnect any social account in Settings → Social accounts.
- Download or delete your content from the app.
- Ask for a copy of your data, a correction, or deletion by writing to privacy@socialwise.app. See Data deletion.
Children
SocialWise is a business tool and is not meant for anyone under 18.
Changes
If we change this policy we will update the date above and tell account owners about significant changes by email.
Contact
Ekam Apps. Email privacy@socialwise.app.